Introduction to Communication Research by John C. Reinard
Mass Media Research by Roger D. Wimmer & Joseph R. Dominick
Doing Media Research - An Introduction by Susanna Houring Priest
Introduction to Communication Research by Reinard (Benchmark, 1994)
Introduction to Survey Research by Alreck & Settle (Irwin, 1995)
Communication Research: Strategies and Sources (2nd ed) by Rubin, R.B., Rubin, A.M. and Piele, L.J. Belmont, CA, (Wadsworth)
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