What is a tagline?
In the context of branding, a tagline is a memorable motto or phrase that’s designed to serve as a permanent expression of your company’s greater purpose and mission. Taglines are long-lasting, instantly recognizable with your brand and have the goal of both attracting customers & remaining top of mind with your existing audience.
https://www.adobe.com/express/learn/blog/30-companies-with-famous-brand-slogans-taglines#:~:text=What%20is%20a%20tagline%3F,company's%20greater%20purpose%20and%20mission.
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